LAPPE
LOS ANGELES PET INDUSTRY BRAND + WEB DESIGN
NOVEMBER 2025
My journey with LAPPE began initially in June 2025 when the team reached out about one of my brand kits for their emerging dog smoothie business. This brand kit served it’s purpose during the early, proof of concept stage, but the team very shortly after reached out to craft a larger custom brand. Their robust creative vision came to life through The Works brand package, with custom illustrations, colours, and logos to help them pop-off the shelves.
LAPPE’s brand identity features: colours inspired by their healthy ingredients, shapes and curves designed to mimic the motion of a dog “lapping”, and bold, elevated illustrations to bring their brand to life! In preparation for their launch, the LAPPE brandmark was made into custom handmade ceramic dog bowls, and a mould for the pre-portioned smoothies as seen in the images below.
Image Credits: LAPPE
