I jumped headfirst into the design world out of high school, so as someone without traditional art school training, I had to find my way quick.
As a life-long creator and artist, I always found the human ability to connect with beautiful things fascinating.

I approach the beginning of all projects, personal or professional, with an “emotions first” attitude. In a harsh world where people are seen as mere numbers on the spreadsheet, I have the honour of working with clients that seek to build authentic connection with their audience.

Having 7 years of experience under my belt, I love implementing strategy in a way that supports the emotional connection. This looks different for every client, but I love incorporating a handmade feel, illustrations, and elements that don’t feel stuffy or corporate to achieve branding and design that feels like a true unique extension of it’s owner.