ASPEN & ROSE

Originally launched in 2018 as a jewelry company, Aspen & Rose has always held the mission of filling the world with pretty things. When it came to expanding what Aspen & Rose sold, the mission didn’t change, but they were seeking a rebrand to better connect with the pieces they were carrying, and the humans who were buying them.

After seeing some of the inventory, creating the moodboard and feel came easily. Vintage-inspired, a truly timeless feel but not without character. We kept the initial icon created in 2018, and incorporated that simple linework style into the primary logo, to create cohesion across the board. We also expanded upon the simple 3 colour palette, to a big beautiful one that can be played around with. Keeping the signature A&R yellow, of course. Shop Aspen & Rose, here!